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CASE has been honoured with the prestigious Good Design Award in the Industrial Category for its G-Series Wheel Loaders from theChicago Athenaeum: Museum of Architecture and Design and The EuropeanCentre for Architecture Art Design and Urban Studies.

CASE ConstructionEquipment received the Good Design Award for the G-Series wheelloaders - the latest generation of the brand's proven range, which introduced arevolutionary windscreen design and raised the bar on operator comfort whenlaunched in 2017.

This recognition comes in the 50th year of the prestigiousAward and was most significant in its history as a record number of Fortune 500companies and the world's foremost design firms entered.

The G-Series was oneof the product designs selected by the Chicago Athenaeum: Museum of Architecture and Design and The EuropeanCentre for Architecture Art Design and Urban Studies out of the thousands of submissions sent by theworld's leading manufacturers and industrial design firms. As a winner of theAward, the CASE G-Series wheel loader design is now part of the Museum'sPermanent Design Collection.

Carl Gustaf Göransson, Brand President for CNHIndustrial's Construction Equipment businesses, commented: “We have been judgedagainst the very best in the world and the G-Series has emerged as a winner:this prestigious accolade crowns CASE wheel loaders' long history of excellenceas we prepare to celebrate this product line's 60th Anniversary next year.”

The cabin of the CASE G-Series wheel loaderssets new standards in comfort and safety with an operatorenvironment, controls and interface that make it the brand's most intuitive andeasy-to-operate range. Every element has been designed to provide an automotivefeel with industrial performance.

The G-Series takesvisibility to a new height. The one-piece windshield provides an unobstructedpanoramic view to the front, while multiple rear view convex mirrors, rear viewdisplay, slim engine hood and rear grid defroster offer excellent rearvisibility.

The cabin interiorhas been designed to maximise space for the operator. The ergonomicallydesigned joystick steering system provides a symmetrical operating station tocontrol loader functions and machine steering, which reduces fatigue,especially during repetitive, high-production applications. The premiumcontrol monitor interface offers intuitive navigation through the machine'sinformation and settings.

The suspended cabfeaturing an air ride active suspension premium seat, combined with thepositioning of the engine at the rear of the machine, dramatically reduces noiseand vibrations, improving operator comfort. 

CASE sees design asan important driver in the product development process in order to deliver the superioroperator comfort and intuitive operation achieved by the G-Series. In itspursuit of quality design that combines style and function, the brand relies onthe experience and resources of CNH Industrial's Design Centre. The Good DesignAward is testament to the high quality of the design resulting from the brand'sfocus and its efforts.

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