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   Media relations and training

Maybe it?s our journalistic background, or the fact we just have a good nose for a story, but media relations is our specialty and one of the PR tools most successfully and frequently brought to bear for our clients.

For example, the total number of press cuttings generated for one B2B client almost doubled in two years and a performance value report measuring this by equivalent advertising value showed a return on investment of up to 493% (ad value divided by our PR fee and separation fees).

We also train our clients to handle the media. We have filmed key staff being hounded by ?journalists?, both before and after they received training, to show them what a difference a better understanding of what the media wants and what a bit of confidence in their ability to handle the media can make.