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   Issues and crisis management

In an ideal world, a client lacking a formal crisis management plan would have one in place even before it?s needed. But we don?t live in an ideal world. So if we can?t be pro-active for our clients, we?ll be reactive for them, as was the case when one B2B client lost two members of staff in fatal factory accidents in 18 months. We became part of the team briefing senior management and health and safety and legal representatives to ensure negative publicity was successfully minimised.